Lead generation
How Event op het Water grew the number of clicks by 186% with 20+ positions at #1
By tackling content, technology, and conversion together, Event op het Water nearly tripled its organic traffic—specifically targeting the keywords that drive bookings.
Lead generation
How Event op het Water grew the number of clicks by 186% with 20+ positions at #1
By tackling content, technology, and conversion together, Event op het Water nearly tripled its organic traffic—specifically targeting the keywords that drive bookings.
Lead generation
How Event op het Water grew the number of clicks by 186% with 20+ positions at #1
By tackling content, technology, and conversion together, Event op het Water nearly tripled its organic traffic—specifically targeting the keywords that drive bookings.
Event op het Water, provider of drink and party boats in cities such as Amsterdam, Rotterdam and Utrecht, wanted more bookings from organic traffic. The challenge: the site had reach and a lot of content, but conversions lagged behind. The most important commercial keywords were hovering around page 2, virtually invisible to anyone wanting to book.
The figures told a clear story. The average position in the Netherlands was 19. And under the hood was the real problem: 66 blogs fighting each other for the same positions and articles that targeted the same search intent as the category pages. Google simply didn't know which page to show. On top of that was a mega footer with 100+ duplicate links, and Dutch and English language versions that were on the same URL, without hreflang. In short: a lot of content, but relatively little result.
Event op het Water, provider of drink and party boats in cities such as Amsterdam, Rotterdam and Utrecht, wanted more bookings from organic traffic. The challenge: the site had reach and a lot of content, but conversions lagged behind. The most important commercial keywords were hovering around page 2, virtually invisible to anyone wanting to book.
The figures told a clear story. The average position in the Netherlands was 19. And under the hood was the real problem: 66 blogs fighting each other for the same positions and articles that targeted the same search intent as the category pages. Google simply didn't know which page to show. On top of that was a mega footer with 100+ duplicate links, and Dutch and English language versions that were on the same URL, without hreflang. In short: a lot of content, but relatively little result.
Event op het Water, provider of drink and party boats in cities such as Amsterdam, Rotterdam and Utrecht, wanted more bookings from organic traffic. The challenge: the site had reach and a lot of content, but conversions lagged behind. The most important commercial keywords were hovering around page 2, virtually invisible to anyone wanting to book.
The figures told a clear story. The average position in the Netherlands was 19. And under the hood was the real problem: 66 blogs fighting each other for the same positions and articles that targeted the same search intent as the category pages. Google simply didn't know which page to show. On top of that was a mega footer with 100+ duplicate links, and Dutch and English language versions that were on the same URL, without hreflang. In short: a lot of content, but relatively little result.
Aizy approach
We rolled up our sleeves to tackle these challenges. These are not isolated quick wins, but a cohesive strategy of SEO, GEO, content, and CRO.
Technical foundation in order: a clean, predictable structure for both Google and the visitor.
Content cannibalization resolved: one strong page per search intent.
Internal link structure and footer rebuilt, consolidating link equity.
Language versions separated and correctly linked with hreflang.
Booking pages optimized for conversion: social proof, urgency, and clear CTAs.
Aizy approach
We rolled up our sleeves to tackle these challenges. These are not isolated quick wins, but a cohesive strategy of SEO, GEO, content, and CRO.
Technical foundation in order: a clean, predictable structure for both Google and the visitor.
Content cannibalization resolved: one strong page per search intent.
Internal link structure and footer rebuilt, consolidating link equity.
Language versions separated and correctly linked with hreflang.
Booking pages optimized for conversion: social proof, urgency, and clear CTAs.
Aizy approach
We rolled up our sleeves to tackle these challenges. These are not isolated quick wins, but a cohesive strategy of SEO, GEO, content, and CRO.
Technical foundation in order: a clean, predictable structure for both Google and the visitor.
Content cannibalization resolved: one strong page per search intent.
Internal link structure and footer rebuilt, consolidating link equity.
Language versions separated and correctly linked with hreflang.
Booking pages optimized for conversion: social proof, urgency, and clear CTAs.
Results
20+ keywords at #1
like a canal cruise with drinks in Amsterdam.
+186% clicks
via organic search
9.8 average position in Google
An average position that improved from 19 to 9.8
Results
20+ keywords at #1
like a canal cruise with drinks in Amsterdam.
+186% clicks
via organic search
9.8 average position in Google
An average position that improved from 19 to 9.8
Results
20+ keywords at #1
like a canal cruise with drinks in Amsterdam.
+186% clicks
via organic search
9.8 average position in Google
An average position that improved from 19 to 9.8
We had a lot of content, but didn't see it reflected in bookings. Aizy brought structure, and within a short time, we were at the top for the terms that really matter.
Founder
Tom Adolfsen
We had a lot of content, but didn't see it reflected in bookings. Aizy brought structure, and within a short time, we were at the top for the terms that really matter.
Founder
Tom Adolfsen
We had a lot of content, but didn't see it reflected in bookings. Aizy brought structure, and within a short time, we were at the top for the terms that really matter.
Founder
Tom Adolfsen
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We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS
+200%
Organic traffic
We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS
+200%
Organic traffic
We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS