Pet & Lifestyle eCommerce
How Coral and Fish Store scaled their e-commerce with a 73% revenue growth
Coral and Fish Store shows how you as an e-commerce brand can grow not only by increasing budget but especially by scaling smarter with AI-driven optimization.
Pet & Lifestyle eCommerce
How Coral and Fish Store scaled their e-commerce with a 73% revenue growth
Coral and Fish Store shows how you as an e-commerce brand can grow not only by increasing budget but especially by scaling smarter with AI-driven optimization.
Pet & Lifestyle eCommerce
How Coral and Fish Store scaled their e-commerce with a 73% revenue growth
Coral and Fish Store shows how you as an e-commerce brand can grow not only by increasing budget but especially by scaling smarter with AI-driven optimization.
Coral and Fish Store is an ambitious e-commerce player in the pet & lifestyle market, with a strong product offering and growth ambition. Like many fast-growing webshops, they encountered a familiar problem: growth became increasingly dependent on higher advertising budgets.
Although the campaigns were active across multiple channels, there was a lack of central steering and in-depth insights. As a result, budgets were not optimally utilized and scaling opportunities were missed.
The challenge was clear: how do you scale revenue and conversions without putting profitability under pressure?
With Aizy, the approach changed fundamentally.
All marketing data was brought together on one platform, providing full insight for the first time into which campaigns, target audiences, and channels actually contributed to revenue. The AI engine continuously analyzed performance and automatically adjusted — faster and more consistently than manual optimization ever could.
Where previously assumptions drove decisions, marketing is now entirely data-driven.
This made it possible to scale up in a controlled manner. Budgets were smartly allocated to the best-performing campaigns, while less effective components were automatically adjusted or phased out.
The result was not just growth — but profitable growth.
Coral and Fish Store is an ambitious e-commerce player in the pet & lifestyle market, with a strong product offering and growth ambition. Like many fast-growing webshops, they encountered a familiar problem: growth became increasingly dependent on higher advertising budgets.
Although the campaigns were active across multiple channels, there was a lack of central steering and in-depth insights. As a result, budgets were not optimally utilized and scaling opportunities were missed.
The challenge was clear: how do you scale revenue and conversions without putting profitability under pressure?
With Aizy, the approach changed fundamentally.
All marketing data was brought together on one platform, providing full insight for the first time into which campaigns, target audiences, and channels actually contributed to revenue. The AI engine continuously analyzed performance and automatically adjusted — faster and more consistently than manual optimization ever could.
Where previously assumptions drove decisions, marketing is now entirely data-driven.
This made it possible to scale up in a controlled manner. Budgets were smartly allocated to the best-performing campaigns, while less effective components were automatically adjusted or phased out.
The result was not just growth — but profitable growth.
Coral and Fish Store is an ambitious e-commerce player in the pet & lifestyle market, with a strong product offering and growth ambition. Like many fast-growing webshops, they encountered a familiar problem: growth became increasingly dependent on higher advertising budgets.
Although the campaigns were active across multiple channels, there was a lack of central steering and in-depth insights. As a result, budgets were not optimally utilized and scaling opportunities were missed.
The challenge was clear: how do you scale revenue and conversions without putting profitability under pressure?
With Aizy, the approach changed fundamentally.
All marketing data was brought together on one platform, providing full insight for the first time into which campaigns, target audiences, and channels actually contributed to revenue. The AI engine continuously analyzed performance and automatically adjusted — faster and more consistently than manual optimization ever could.
Where previously assumptions drove decisions, marketing is now entirely data-driven.
This made it possible to scale up in a controlled manner. Budgets were smartly allocated to the best-performing campaigns, while less effective components were automatically adjusted or phased out.
The result was not just growth — but profitable growth.
There were campaigns, but they were…
Too fragmented across channels
Too unclear about what truly generated revenue
Too dependent on assumptions instead of data
Growth remained dependent on a larger budget, instead of scaling more intelligently.
There were campaigns, but they were…
Too fragmented across channels
Too unclear about what truly generated revenue
Too dependent on assumptions instead of data
Growth remained dependent on a larger budget, instead of scaling more intelligently.
There were campaigns, but they were…
Too fragmented across channels
Too unclear about what truly generated revenue
Too dependent on assumptions instead of data
Growth remained dependent on a larger budget, instead of scaling more intelligently.
The solution: aizy
Aizy brought structure, speed, and intelligence to the marketing approach of Coral and Fish Store. By combining AI with human expertise, a system was created that continuously learns, optimizes, and scales. Instead of separate campaigns, marketing became a whole — driven by revenue and return.
Aizy Enabled
All marketing data from Google, Meta, and other channels bundled into one overview.
AI that continuously analyzes campaigns and automatically optimizes them.
Real-time insight into which campaigns actually contribute to revenue.
Smart budget allocation focused on maximum growth and return.
Thousands of micro-optimizations per month that are impossible to do manually.
The solution: aizy
Aizy brought structure, speed, and intelligence to the marketing approach of Coral and Fish Store. By combining AI with human expertise, a system was created that continuously learns, optimizes, and scales. Instead of separate campaigns, marketing became a whole — driven by revenue and return.
Aizy Enabled
All marketing data from Google, Meta, and other channels bundled into one overview.
AI that continuously analyzes campaigns and automatically optimizes them.
Real-time insight into which campaigns actually contribute to revenue.
Smart budget allocation focused on maximum growth and return.
Thousands of micro-optimizations per month that are impossible to do manually.
The solution: aizy
Aizy brought structure, speed, and intelligence to the marketing approach of Coral and Fish Store. By combining AI with human expertise, a system was created that continuously learns, optimizes, and scales. Instead of separate campaigns, marketing became a whole — driven by revenue and return.
Aizy Enabled
All marketing data from Google, Meta, and other channels bundled into one overview.
AI that continuously analyzes campaigns and automatically optimizes them.
Real-time insight into which campaigns actually contribute to revenue.
Smart budget allocation focused on maximum growth and return.
Thousands of micro-optimizations per month that are impossible to do manually.
Results
+61%
Conversions
+73%
Revenue
+20%
ROAS
+36%
Ad spend
Results
+61%
Conversions
+73%
Revenue
+20%
ROAS
+36%
Ad spend
Results
+61%
Conversions
+73%
Revenue
+20%
ROAS
+36%
Ad spend
We knew that we could get more out of our marketing, but had no idea where to start. With aizy, we gained immediate insight and results. We have not only grown, but we are now also doing it profitably and at scale.
Founder
Yves Biemans
We knew that we could get more out of our marketing, but had no idea where to start. With aizy, we gained immediate insight and results. We have not only grown, but we are now also doing it profitably and at scale.
Founder
Yves Biemans
We knew that we could get more out of our marketing, but had no idea where to start. With aizy, we gained immediate insight and results. We have not only grown, but we are now also doing it profitably and at scale.
Founder
Yves Biemans
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We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS
+200%
Organic traffic
We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS
+200%
Organic traffic
We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS