AI in marketing combines self-learning algorithms and predictive analytics. Benefits, applications, and implementation steps for SMEs.

ROAS is the metric that directly answers the question of how much revenue each euro of ad spend generates. Simply put: a ROAS of 5 means that every euro you spend on advertising generates five euros in revenue. Without insight into a campaign's ROAS, budget decisions lead to the wrong choices about where to invest more or less in advertising. Aizy combines AI-driven analysis with human expertise to systematically improve the ROAS of SMBs in Google Ads and Meta.

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