Breda, May 28, 2026 – The Breda-based software company for AI online marketing Aizy is acquiring its sector peer Uptmz. The acquisition creates an integrated platform for Google, Microsoft, and Meta advertising, bringing together software, AI optimization, and strategic support. The combination serves more than 600 clients.

Uptmz was developed out of agency group Springbok Group and has grown in recent years into a strong technical performance marketing platform for Google and Microsoft ads, with a clear focus on automation and scalability. In 2022, Uptmz continued as an independent company to accelerate the growth of the platform. Within Aizy, the platform will be given the room to accelerate its further development in an AI-first environment.

With this acquisition, Aizy is responding to the growing demand for performance marketing software that goes beyond loose AI tools or limited automation. Where many solutions focus on individual functionalities, Aizy and Uptmz combine technology, AI, and specialist support within a single platform.

Through the acquisition, clients of both Aizy and Uptmz will gain access to a single integrated ecosystem where AI, automation, and performance specialists come together. Businesses can manage campaigns independently via software, collaborate with specialists, or fully outsource the performance marketing process.

“This acquisition is truly strategic. Uptmz has built a fantastic product over the past seven years: robust, highly scalable, and serving hundreds of clients. We have focused on AI intelligence and human support. This combination gives us the best of both worlds: user-friendly technology on the software side and real intelligence on the strategic and execution side. With this, we are setting a new standard in AI performance marketing and taking a significant lead over other initiatives that have emerged recently,” said Stefan Nuijten, founder of Aizy.

“Over the past seven years, we have built a scalable and technically strong platform that hundreds of clients now use on a daily basis,” said Vincent Stoit, co-founder of Uptmz. “At the same time, we see that companies increasingly need a multichannel approach and strategic support that goes beyond software alone. In Aizy, we have found a partner that can further expand our technology and support clients in their next phase of growth.” 

Aizy grew very rapidly in just one year thanks to a pragmatic approach where technology is developed directly in collaboration with clients and continuously optimized based on real-world data. The company previously raised investments from parties including DeGiro founder Gijs Nagel and tech investors Michiel Mol and Joost van der Klooster. The combination with Uptmz further accelerates this development and lays the foundation for international expansion within the European market for AI-driven performance marketing.

About Aizy  

Aizy is an AI platform for performance marketing that combines artificial intelligence with the expertise of performance specialists. Companies and agencies can independently optimize campaigns across Google, Microsoft, and Meta via the platform or fully outsource management to the Aizy team. Aizy is based in Breda.