Lead generation
How Beyond Ink grew from 81 to 1,180 organic clicks in 3 months
By first establishing a solid foundation and building a distinctive content strategy on top of that, Beyond Ink grew from a virtually invisible website into an organic growth engine, including visibility in AI Overviews and ChatGPT.
Lead generation
How Beyond Ink grew from 81 to 1,180 organic clicks in 3 months
By first establishing a solid foundation and building a distinctive content strategy on top of that, Beyond Ink grew from a virtually invisible website into an organic growth engine, including visibility in AI Overviews and ChatGPT.
Lead generation
How Beyond Ink grew from 81 to 1,180 organic clicks in 3 months
By first establishing a solid foundation and building a distinctive content strategy on top of that, Beyond Ink grew from a virtually invisible website into an organic growth engine, including visibility in AI Overviews and ChatGPT.
Beyond Ink, a tattoo studio in Breda, wanted to attract new customers through organic search traffic. The challenge was clear: in practice, the website was doing very little. The studio's story was online, but Google couldn't do much with it: anyone searching for a tattoo artist in Breda simply couldn't find it.
There was no logical structure in headers and internal links, the business and visibility data (including the Google Business Profile) was not in order, and a distinctive content story was missing.
Building expertise and authority
The biggest gain was not in generic search terms, but in the deep, specialized topic pages that competitors do not create. It is precisely this content that attracts traffic and appears in AI Overviews and ChatGPT: content that an AI cannot summarize from ten identical sources. By linking these pages together in clusters and connecting them with real studio signals (GGD certification, named artists with awards, proprietary portfolio), Beyond Ink built demonstrable expertise and authority: exactly the E-E-A-T signals (Experience, Expertise, Authoritativeness, and Trustworthiness) that Google and AI models rely on.
Beyond Ink, a tattoo studio in Breda, wanted to attract new customers through organic search traffic. The challenge was clear: in practice, the website was doing very little. The studio's story was online, but Google couldn't do much with it: anyone searching for a tattoo artist in Breda simply couldn't find it.
There was no logical structure in headers and internal links, the business and visibility data (including the Google Business Profile) was not in order, and a distinctive content story was missing.
Building expertise and authority
The biggest gain was not in generic search terms, but in the deep, specialized topic pages that competitors do not create. It is precisely this content that attracts traffic and appears in AI Overviews and ChatGPT: content that an AI cannot summarize from ten identical sources. By linking these pages together in clusters and connecting them with real studio signals (GGD certification, named artists with awards, proprietary portfolio), Beyond Ink built demonstrable expertise and authority: exactly the E-E-A-T signals (Experience, Expertise, Authoritativeness, and Trustworthiness) that Google and AI models rely on.
Beyond Ink, a tattoo studio in Breda, wanted to attract new customers through organic search traffic. The challenge was clear: in practice, the website was doing very little. The studio's story was online, but Google couldn't do much with it: anyone searching for a tattoo artist in Breda simply couldn't find it.
There was no logical structure in headers and internal links, the business and visibility data (including the Google Business Profile) was not in order, and a distinctive content story was missing.
Building expertise and authority
The biggest gain was not in generic search terms, but in the deep, specialized topic pages that competitors do not create. It is precisely this content that attracts traffic and appears in AI Overviews and ChatGPT: content that an AI cannot summarize from ten identical sources. By linking these pages together in clusters and connecting them with real studio signals (GGD certification, named artists with awards, proprietary portfolio), Beyond Ink built demonstrable expertise and authority: exactly the E-E-A-T signals (Experience, Expertise, Authoritativeness, and Trustworthiness) that Google and AI models rely on.
Aizy approach
First, the basis was set straight. A clear header structure, clean internal linking, a strong 'about us' and correctly configured company and GMB data. This forms the foundation on which everything else builds.
The site prepared to rank. Technically expanded so that room was created for content that actually grabs positions.
A non-commodity content strategy. No standard tattoo texts that appear on fifty other sites, but distinctive content that positions Beyond Ink as the expert in its field.
Clusters that reinforce each other. Content linked internally so that authority builds up within specific topics, instead of separate articles fighting for the same position.
Content that ranks and appeals. Written for the customer who books, not just for the algorithm, and reinforced by Beyond Ink's active presence on Instagram.
Aizy approach
First, the basis was set straight. A clear header structure, clean internal linking, a strong 'about us' and correctly configured company and GMB data. This forms the foundation on which everything else builds.
The site prepared to rank. Technically expanded so that room was created for content that actually grabs positions.
A non-commodity content strategy. No standard tattoo texts that appear on fifty other sites, but distinctive content that positions Beyond Ink as the expert in its field.
Clusters that reinforce each other. Content linked internally so that authority builds up within specific topics, instead of separate articles fighting for the same position.
Content that ranks and appeals. Written for the customer who books, not just for the algorithm, and reinforced by Beyond Ink's active presence on Instagram.
Aizy approach
First, the basis was set straight. A clear header structure, clean internal linking, a strong 'about us' and correctly configured company and GMB data. This forms the foundation on which everything else builds.
The site prepared to rank. Technically expanded so that room was created for content that actually grabs positions.
A non-commodity content strategy. No standard tattoo texts that appear on fifty other sites, but distinctive content that positions Beyond Ink as the expert in its field.
Clusters that reinforce each other. Content linked internally so that authority builds up within specific topics, instead of separate articles fighting for the same position.
Content that ranks and appeals. Written for the customer who books, not just for the algorithm, and reinforced by Beyond Ink's active presence on Instagram.
Results
From 81 to 1,180 organic clicks
15× more clicks via Google (3-month period)
31 x more impressions
+ AI Overview visibility
In the top 3
With 56 keywords
Results
From 81 to 1,180 organic clicks
15× more clicks via Google (3-month period)
31 x more impressions
+ AI Overview visibility
In the top 3
With 56 keywords
Results
From 81 to 1,180 organic clicks
15× more clicks via Google (3-month period)
31 x more impressions
+ AI Overview visibility
In the top 3
With 56 keywords
Our website was hard to find. Aizy first got everything organized and then truly portrayed our story. Within a few months, people were finding us through Google instead of just through Instagram.
Founder
Thijs Landkroon
Our website was hard to find. Aizy first got everything organized and then truly portrayed our story. Within a few months, people were finding us through Google instead of just through Instagram.
Founder
Thijs Landkroon
Our website was hard to find. Aizy first got everything organized and then truly portrayed our story. Within a few months, people were finding us through Google instead of just through Instagram.
Founder
Thijs Landkroon
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We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS
+200%
Organic traffic
We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS
+200%
Organic traffic
We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS