Coral and Fish Store is an ambitious e-commerce player in the pet & lifestyle market, with a strong product offering and growth ambition. Like many fast-growing webshops, they encountered a familiar problem: growth became increasingly dependent on higher advertising budgets.

Although the campaigns were active across multiple channels, there was a lack of central steering and in-depth insights. As a result, budgets were not optimally utilized and scaling opportunities were missed.

The challenge was clear: how do you scale revenue and conversions without putting profitability under pressure?

With Aizy, the approach changed fundamentally.

All marketing data was brought together on one platform, providing full insight for the first time into which campaigns, target audiences, and channels actually contributed to revenue. The AI engine continuously analyzed performance and automatically adjusted — faster and more consistently than manual optimization ever could.

Where previously assumptions drove decisions, marketing is now entirely data-driven.

This made it possible to scale up in a controlled manner. Budgets were smartly allocated to the best-performing campaigns, while less effective components were automatically adjusted or phased out.

The result was not just growth — but profitable growth.