Retail & eCommerce
How Eleganza achieved 42% more revenue with +6% extra ad spend
Eleganza proves that growth is not dependent on a larger budget, but on smarter marketing. With minimal extra spending, they achieved a significant increase in revenue, conversions, and return.
Retail & eCommerce
How Eleganza achieved 42% more revenue with +6% extra ad spend
Eleganza proves that growth is not dependent on a larger budget, but on smarter marketing. With minimal extra spending, they achieved a significant increase in revenue, conversions, and return.
Retail & eCommerce
How Eleganza achieved 42% more revenue with +6% extra ad spend
Eleganza proves that growth is not dependent on a larger budget, but on smarter marketing. With minimal extra spending, they achieved a significant increase in revenue, conversions, and return.
Eleganza, a rapidly growing fashion e-commerce player, wanted to scale their online revenue without becoming dependent on ever-increasing advertising budgets. The challenge: to grow in a market where advertising costs continue to rise and margins are under pressure.
The existing campaigns were running stable, but there was little insight into where optimization truly made an impact. As a result, growth potential remained untapped.
With Aizy, that changed completely.
By centralizing all marketing data and using AI for continuous optimization, it became immediately clear which campaigns, target audiences, and creatives actually contributed to revenue. Where previously manual adjustments were made, AI took over the optimization work — faster, more consistently, and more scalable.
The result was impressive: with only 6% extra ad spend, the number of conversions grew by 45% and revenue increased by 42%, while the ROAS significantly improved.
Eleganza, a rapidly growing fashion e-commerce player, wanted to scale their online revenue without becoming dependent on ever-increasing advertising budgets. The challenge: to grow in a market where advertising costs continue to rise and margins are under pressure.
The existing campaigns were running stable, but there was little insight into where optimization truly made an impact. As a result, growth potential remained untapped.
With Aizy, that changed completely.
By centralizing all marketing data and using AI for continuous optimization, it became immediately clear which campaigns, target audiences, and creatives actually contributed to revenue. Where previously manual adjustments were made, AI took over the optimization work — faster, more consistently, and more scalable.
The result was impressive: with only 6% extra ad spend, the number of conversions grew by 45% and revenue increased by 42%, while the ROAS significantly improved.
Eleganza, a rapidly growing fashion e-commerce player, wanted to scale their online revenue without becoming dependent on ever-increasing advertising budgets. The challenge: to grow in a market where advertising costs continue to rise and margins are under pressure.
The existing campaigns were running stable, but there was little insight into where optimization truly made an impact. As a result, growth potential remained untapped.
With Aizy, that changed completely.
By centralizing all marketing data and using AI for continuous optimization, it became immediately clear which campaigns, target audiences, and creatives actually contributed to revenue. Where previously manual adjustments were made, AI took over the optimization work — faster, more consistently, and more scalable.
The result was impressive: with only 6% extra ad spend, the number of conversions grew by 45% and revenue increased by 42%, while the ROAS significantly improved.
There were campaigns, but they were…
Too dependent on manual optimization
Too unclear about what truly generated revenue
Too limited in scalable growth
Growth potential remained untapped due to a lack of insight and direction.
There were campaigns, but they were…
Too dependent on manual optimization
Too unclear about what truly generated revenue
Too limited in scalable growth
Growth potential remained untapped due to a lack of insight and direction.
There were campaigns, but they were…
Too dependent on manual optimization
Too unclear about what truly generated revenue
Too limited in scalable growth
Growth potential remained untapped due to a lack of insight and direction.
The solution: aizy
Aizy transformed Eleganza's marketing approach by combining data, AI, and strategy into one system. This not only created insights but also enabled immediate action based on performance. The AI engine continuously analyzed all campaigns and automatically optimized them, allowing marketers to focus on strategy and growth.
Aizy Enabled
Real-time insight into performance by channel, campaign, and target audience.
AI-driven optimizations that continuously improve budget and bids.
Smarter allocation of advertising budget for maximum ROI.
Faster learnings through thousands of micro-optimizations per month.
Full focus on revenue growth instead of individual marketing metrics.
The solution: aizy
Aizy transformed Eleganza's marketing approach by combining data, AI, and strategy into one system. This not only created insights but also enabled immediate action based on performance. The AI engine continuously analyzed all campaigns and automatically optimized them, allowing marketers to focus on strategy and growth.
Aizy Enabled
Real-time insight into performance by channel, campaign, and target audience.
AI-driven optimizations that continuously improve budget and bids.
Smarter allocation of advertising budget for maximum ROI.
Faster learnings through thousands of micro-optimizations per month.
Full focus on revenue growth instead of individual marketing metrics.
The solution: aizy
Aizy transformed Eleganza's marketing approach by combining data, AI, and strategy into one system. This not only created insights but also enabled immediate action based on performance. The AI engine continuously analyzed all campaigns and automatically optimized them, allowing marketers to focus on strategy and growth.
Aizy Enabled
Real-time insight into performance by channel, campaign, and target audience.
AI-driven optimizations that continuously improve budget and bids.
Smarter allocation of advertising budget for maximum ROI.
Faster learnings through thousands of micro-optimizations per month.
Full focus on revenue growth instead of individual marketing metrics.
Results
+45%
Conversions
+42%
Revenue
+20%
ROAS
+6%
Ad spend
Results
+45%
Conversions
+42%
Revenue
+20%
ROAS
+6%
Ad spend
Results
+45%
Conversions
+42%
Revenue
+20%
ROAS
+6%
Ad spend
We always felt that there was more to be gained from our campaigns, but we didn't know exactly where. With aizy, that became clear in no time. We are now growing faster, with less waste.
Founder
Guus van de Staak
We always felt that there was more to be gained from our campaigns, but we didn't know exactly where. With aizy, that became clear in no time. We are now growing faster, with less waste.
Founder
Guus van de Staak
We always felt that there was more to be gained from our campaigns, but we didn't know exactly where. With aizy, that became clear in no time. We are now growing faster, with less waste.
Founder
Guus van de Staak
Numbers that count
Paid ads optimization test
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We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS
+200%
Organic traffic
We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS
+200%
Organic traffic
We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS