Home & Living eCommerce
How Canoof achieved +176% more conversions by scaling volume
In a market where margins are under pressure and advertising costs keep rising, Canoof chose a different approach: not optimizing for order value, but for scale. The result: explosive growth in conversions — without losing control.
Home & Living eCommerce
How Canoof achieved +176% more conversions by scaling volume
In a market where margins are under pressure and advertising costs keep rising, Canoof chose a different approach: not optimizing for order value, but for scale. The result: explosive growth in conversions — without losing control.
Home & Living eCommerce
How Canoof achieved +176% more conversions by scaling volume
In a market where margins are under pressure and advertising costs keep rising, Canoof chose a different approach: not optimizing for order value, but for scale. The result: explosive growth in conversions — without losing control.
Canoof, a fast-growing home & living e-commerce player, faced a clear challenge: growing in a market with relatively low order values, without putting profitability under pressure.
The reality: traditional ROAS optimization limited scale.
Canoof, a fast-growing home & living e-commerce player, faced a clear challenge: growing in a market with relatively low order values, without putting profitability under pressure.
The reality: traditional ROAS optimization limited scale.
Canoof, a fast-growing home & living e-commerce player, faced a clear challenge: growing in a market with relatively low order values, without putting profitability under pressure.
The reality: traditional ROAS optimization limited scale.
There were results, but they were…
Scaled too cautiously
Too strongly focused on ROAS
Too limited in volume
Growth potential remained untapped, even though the market was there.
There were results, but they were…
Scaled too cautiously
Too strongly focused on ROAS
Too limited in volume
Growth potential remained untapped, even though the market was there.
There were results, but they were…
Scaled too cautiously
Too strongly focused on ROAS
Too limited in volume
Growth potential remained untapped, even though the market was there.
The solution: aizy
Aizy transformed Canoof’s marketing approach by bringing data, AI, and strategy together in one system. This not only created insight, but also enabled immediate action based on growth potential. The AI engine continuously analyzed all campaigns and automatically optimized them, while marketers could focus on strategy and scale.
Aizy Enabled
Real-time insight into which campaigns and target audiences are scalable.
AI-driven optimizations focused on volume growth rather than just efficiency.
Smarter allocation of advertising budget toward high-volume segments.
Continuous adjustments based on thousands of micro-optimizations per month.
Full focus on total revenue and conversions instead of ROAS alone.
The solution: aizy
Aizy transformed Canoof’s marketing approach by bringing data, AI, and strategy together in one system. This not only created insight, but also enabled immediate action based on growth potential. The AI engine continuously analyzed all campaigns and automatically optimized them, while marketers could focus on strategy and scale.
Aizy Enabled
Real-time insight into which campaigns and target audiences are scalable.
AI-driven optimizations focused on volume growth rather than just efficiency.
Smarter allocation of advertising budget toward high-volume segments.
Continuous adjustments based on thousands of micro-optimizations per month.
Full focus on total revenue and conversions instead of ROAS alone.
The solution: aizy
Aizy transformed Canoof’s marketing approach by bringing data, AI, and strategy together in one system. This not only created insight, but also enabled immediate action based on growth potential. The AI engine continuously analyzed all campaigns and automatically optimized them, while marketers could focus on strategy and scale.
Aizy Enabled
Real-time insight into which campaigns and target audiences are scalable.
AI-driven optimizations focused on volume growth rather than just efficiency.
Smarter allocation of advertising budget toward high-volume segments.
Continuous adjustments based on thousands of micro-optimizations per month.
Full focus on total revenue and conversions instead of ROAS alone.
Results
+176%
Conversions
+17%
Revenue
-19%
ROAS
+275%
Ad spend
Results
+176%
Conversions
+17%
Revenue
-19%
ROAS
+275%
Ad spend
Results
+176%
Conversions
+17%
Revenue
-19%
ROAS
+275%
Ad spend
Recently switched to aizy with Canoof. Even though they work in an AI-driven way, their approach remains personal and they respond quickly to questions. Our online performance has also improved significantly.
Founder
Pauline Lensvelt
Recently switched to aizy with Canoof. Even though they work in an AI-driven way, their approach remains personal and they respond quickly to questions. Our online performance has also improved significantly.
Founder
Pauline Lensvelt
Recently switched to aizy with Canoof. Even though they work in an AI-driven way, their approach remains personal and they respond quickly to questions. Our online performance has also improved significantly.
Founder
Pauline Lensvelt
Numbers that count
Paid ads optimization test
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How Coral and Fish Store scaled their e-commerce with a 73% revenue growth
Coral and Fish Store grew by 73% in revenue and 61% in conversions, while the ROAS increased by 20% thanks to AI-driven marketing optimization from aizy.
Retail & E-commerce
How Vixx scaled bathrooms with 157% revenue growth by strategically sacrificing ROAS.
Vixx Bathrooms achieved a 157% increase in revenue and 434% more conversions by strategically scaling up with AI — despite a deliberate decrease in ROAS.
Other industries
How Kolibrie achieved 109% revenue growth while maintaining profitability
Kolibrie achieved 109% revenue growth and 61% more conversions by scaling up with AI in a controlled manner — while maintaining a healthy return.
We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS
+200%
Organic traffic
We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS
+200%
Organic traffic
We are ready for you
Do you want to know what this means for your company?
In 20 minutes, we will show you where the biggest growth opportunities lie.
140,000
AI optimizations / month
-37%
Advertising costs
+32%
ROAS