Paid Ads · LinkedIn

LinkedIn Ads: reaching the decision maker instead of the masses

LinkedIn is the only advertising channel where you can target by job title, seniority, and company size. For B2B companies, this means: fewer impressions, but with the people who sign. Aizy deploys LinkedIn Ads to assure you of high-quality leads.

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Paid Ads · LinkedIn

LinkedIn Ads: reaching the decision maker instead of the masses

Schedule an introduction

Paid Ads · LinkedIn

LinkedIn Ads: reaching the decision maker instead of the masses

Schedule an introduction

The basics

What are LinkedIn Ads?

LinkedIn Ads are paid advertisements that appear in the timeline, in the inbox, and next to LinkedIn search results. They are labeled as promoted. You set up campaigns via LinkedIn Campaign Manager and pay per click, per 1,000 impressions, or per sent message.

The difference with Meta or TikTok lies in the data. Meta estimates who might be a buyer based on behavior. LinkedIn knows it, because people fill in and keep their job title, employer, and industry up to date themselves. Advertising on LinkedIn is therefore less a matter of guessing and more a matter of translating your ideal customer profile into a target audience.

Why Aizy

Why outsource LinkedIn Ads to Aizy?

Sturen op leadkwaliteit, niet op klikprijs

Op LinkedIn is een goedkope lead vaak een slechte lead: brede targeting drukt de kosten en levert contacten op die niets kopen. Wij beoordelen campagnes op wat je verkoopteam ermee kan, en verdelen budget op basis van welke doelgroepen en advertenties daadwerkelijk tot gesprekken leiden.

Eén partner voor al je betaalde kanalen

Aizy werkt rechtstreeks op de officiële API’s van Google, Meta, OpenAI en TikTok, zonder wrappers, scraping of gedeelde logins. Je koppelt accounts via een autorisatie en nooit via je wachtwoord. Bij accounts die wij overnemen van andere tools zien we dat ongeveer 30% van de onofficiële koppelingen op enig moment leidt tot een waarschuwing, beperking of blokkade van het advertentieaccount.

LinkedIn is bij ons bovendien geen losstaande campagne. We leggen de resultaten naast Google Ads, Meta en TikTok, zodat je ziet welk kanaal welke rol speelt in hetzelfde verkooptraject.

Jouw bedrijf

1.204 volgers

Gepromoot ·

+ Volgen

Minder vertoningen, maar wel bij de mensen die tekenen. Zo zet je LinkedIn Ads in voor B2B-leads van hoge kwaliteit.

#B2B #LinkedInAds #leadgeneratie

Whitepaper

Zo haal je B2B-leads uit LinkedIn

jouwbedrijf.nl

Meer informatie

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Ad formats

What types of LinkedIn ads are there?

LinkedIn offers 5 ad formats that are relevant for most companies.

Jouw bedrijf

1.204 volgers

Gepromoot

Meer informatie

Thought Leader Ads

Een organische post van een medewerker of directeur die je als advertentie inzet. Deze vorm haalt structureel hogere klikcijfers dan een post van een bedrijfspagina.

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Whitepaper · PDF

LinkedIn Ads voor B2B: de 5 valkuilen

Blader door de eerste pagina’s in de tijdlijn.

Download volledige versie

Na het achterlaten van je gegevens

Document Ads

Een whitepaper, onderzoek of checklist die mensen in de tijdlijn kunnen inzien, eventueel pas na het achterlaten van hun gegevens.

Download de whitepaper

Uit je profiel

Naam en functie

Sanne de Vries · Marketing Manager

Zakelijk e-mailadres

sanne@jouwbedrijf.nl

Verzenden

Lead Gen Forms

Een formulier dat binnen LinkedIn opent en al is ingevuld met naam, functie, bedrijf en zakelijk e-mailadres. Dat verklaart waarom deze formulieren veel hoger converteren dan een landingspagina.

Postvak

Jouw bedrijf

Gesponsord

Jouw bedrijf

· Gesponsord bericht

Hoi Sanne, veel B2B-teams betalen te veel per lead op LinkedIn. Zal ik je laten zien hoe wij dat aanpakken?

Ja, laat zien

Stuur de whitepaper

Message Ads en Conversation Ads

Berichten die rechtstreeks in het postvak van iemand binnenkomen, met een of meerdere vervolgstappen. LinkedIn beperkt hoe vaak iemand zo’n bericht kan ontvangen.

Targeting

How does targeting work in LinkedIn Ads?

Role, such as job title, job group, skills, and seniority.

Company, such as sector, company size, growth figures, or a custom list of company names.

Location, down to the province or city level.

First-party data, such as website visitors, video viewers, email lists, and lookalike audiences.

types of characteristics to target

300k

members: upper limit of a sharp target audience

Targeting is the reason why companies advertise on LinkedIn, and at the same time the place where most budgets evaporate. The narrower your target group, the higher your costs per 1,000 impressions. A target group of several thousand C-level decision-makers costs a multiple of a broad target group of managers.

At the same time, too broad of a target group yields leads that your sales team cannot do anything with. Finding that balance, usually between 30,000 and 300,000 members, is the work that determines the result.

Aizy colleague laughs in the office hallway

For whom

For which companies is LinkedIn Ads interesting?

LinkedIn Ads works best for companies with a high customer lifetime value and a clearly definable decision-maker. We see 4 types of companies with the most opportunities.

LinkedIn is less suitable for consumer products with a low order value. With an average cost per click of several euros, a twenty-euro purchase rarely pays for itself. Meta, TikTok, or Google Ads is a better fit there.

B2B service providers and SaaS

A customer who stays for years and is worth thousands of euros justifies a higher cost per lead.

B2B service providers and SaaS

A customer who stays for years and is worth thousands of euros justifies a higher cost per lead.

B2B service providers and SaaS

A customer who stays for years and is worth thousands of euros justifies a higher cost per lead.

Companies with long sales cycles

A process of months requires repeated visibility among the same decision-makers, and that is exactly what LinkedIn can do.

Companies with long sales cycles

A process of months requires repeated visibility among the same decision-makers, and that is exactly what LinkedIn can do.

Companies with long sales cycles

A process of months requires repeated visibility among the same decision-makers, and that is exactly what LinkedIn can do.

Recruitment and employer branding

You reach candidates by job title and sector, including those who are not actively searching.

Recruitment en employer branding

Je bereikt kandidaten op functie en sector, ook de kandidaten die niet actief zoeken.

Recruitment and employer branding

You reach candidates by job title and sector, including those who are not actively searching.

Organizers of business events and webinars

Sign-ups come in via a form that people fill out with two clicks.

Organizers of business events and webinars

Sign-ups come in via a form that people fill out with two clicks.

Organizers of business events and webinars

Sign-ups come in via a form that people fill out with two clicks.

Aizy team reviews campaign results together on a screen

Costs

How much does it cost to advertise on LinkedIn?

LinkedIn Ads works with an auction system, just like Google Ads and Meta. The official minimum is €10 per day per campaign. Generally, campaigns on LinkedIn are more expensive than the platforms mentioned above.

That higher price doesn't have to be a problem. With a customer lifetime value of thousands of euros, a lead of €75 is easily justified.

€10

minimum per day per campaign

CPC: you pay per click. For website visits and lead generation.

CPM: you pay per 1,000 impressions. For brand awareness and reach.

CPS: you pay per sent message. For Message Ads and Conversation Ads.

Aizy resultaten

Succesverhalen.

Deze ambitieuze merken schakelden al over op de aizy-groeimotor. Slimme automatisering ontmoet menselijke strategie voor resultaten die blijven versnellen.

Recently switched to aizy with Canoof. Even though they work in an AI-driven way, their approach remains personal and they respond quickly to questions. Our online performance has also improved significantly.

Founder

Pauline Lensvelt

+176%

conversions

+17%

revenue

View case

Aizy resultaten

Succesverhalen.

Deze ambitieuze merken schakelden al over op de aizy-groeimotor. Slimme automatisering ontmoet menselijke strategie voor resultaten die blijven versnellen.

Founder

Pauline Lensvelt

+176%

conversions

+17%

revenue

View case

Aizy resultaten

Succesverhalen.

Deze ambitieuze merken schakelden al over op de aizy-groeimotor. Slimme automatisering ontmoet menselijke strategie voor resultaten die blijven versnellen.

Founder

Pauline Lensvelt

+176%

conversions

+17%

revenue

View case

Outsourcing LinkedIn Ads

Ready to reach the right decision makers?

Leave your details and we will contact you personally. Together, we will look at your ideal customer profile, your offer, and what LinkedIn Ads can deliver for your business.

Direct insight into your current performance

Concrete opportunities for improvement to achieve rapid growth

Transparent advice, without obligations

Clear next steps after the conversation

“With just a 6% increase in budget, we achieved 45% more conversions and 42% revenue growth, with a clearly higher ROAS.”

Director

Guus, Eleganza

Schedule an introduction

Outsourcing LinkedIn Ads

Ready to reach the right decision makers?

Leave your details and we will contact you personally. Together, we will look at your ideal customer profile, your offer, and what LinkedIn Ads can deliver for your business.

Direct insight into your current performance

Concrete opportunities for improvement to achieve rapid growth

Transparent advice, without obligations

Clear next steps after the conversation

“With just a 6% increase in budget, we achieved 45% more conversions and 42% revenue growth, with a clearly higher ROAS.”

Director

Guus, Eleganza

Schedule an introduction

Outsourcing LinkedIn Ads

Ready to reach the right decision makers?

Leave your details and we will contact you personally. Together, we will look at your ideal customer profile, your offer, and what LinkedIn Ads can deliver for your business.

Direct insight into your current performance

Concrete opportunities for improvement to achieve rapid growth

Transparent advice, without obligations

Clear next steps after the conversation

“With just a 6% increase in budget, we achieved 45% more conversions and 42% revenue growth, with a clearly higher ROAS.”

Director

Guus, Eleganza

LinkedIn Ads: reaching the decision maker instead of the masses

LinkedIn Ads: reaching the decision maker instead of the masses

LinkedIn Ads: reaching the decision maker instead of the masses

What are LinkedIn Ads?

What are LinkedIn Ads?

Why outsource LinkedIn Ads to Aizy?

Sturen op leadkwaliteit, niet op klikprijs

Eén partner voor al je betaalde kanalen

What types of LinkedIn ads are there?

Sponsored Content

Thought Leader Ads

Document Ads

Lead Gen Forms

Message Ads en Conversation Ads

How does targeting work in LinkedIn Ads?

How does targeting work in LinkedIn Ads?

How does targeting work in LinkedIn Ads?

For which companies is LinkedIn Ads interesting?

For which companies is LinkedIn Ads interesting?

For which companies is LinkedIn Ads interesting?

How much does it cost to advertise on LinkedIn?

How much does it cost to advertise on LinkedIn?

How much does it cost to advertise on LinkedIn?

Succesverhalen.

Succesverhalen.

Succesverhalen.

Ready to reach the right decision makers?

Schedule an introduction

Ready to reach the right decision makers?

Schedule an introduction

Ready to reach the right decision makers?

Schedule an introduction